🖋️ Writer: Ine ~ Regional Head DKI Jakarta
✍️ Editor: Kenzo | AswinNews.com – Sharp, Accurate, Trusted, and Updated
Jakarta, AswinNews.com — The Indonesia International Baby Products and Toys Expo (IBTE) 2025 returns as Southeast Asia’s premier business platform for the baby products and toy industry.
This year’s exhibition will showcase the latest innovations and global trends in the sector, while also serving as a hub for strategic collaboration among industry stakeholders.
The prestigious event runs for three days, from Wednesday to Friday, August 20–22, 2025, occupying nearly 20,000 square meters of exhibition space. More than 1,000 booths will be featured, representing Indonesia, Singapore, South Korea, China, Malaysia, and Hong Kong.
The expo is strongly supported by various associations and industry partners such as AMI, P4B, ASENSI, AIMI, ATPA, ATAA, and APMI, further solidifying its position as the region’s most prestigious international B2B platform.
IBTE 2025 Highlights
1. Thousands of Innovative Products
Visitors will discover a wide range of unique, solution-based products, from blind boxes, plush toys, building blocks, and collectible cards to AI-powered toys. Leading toy brands such as Baby Three, Blokee, Kimmon, and Wakuku will also participate.
2. Business Matchmaking Program
This feature is designed to connect exhibitors with potential business partners through pre-scheduled and on-site meetings, creating opportunities for collaboration before, during, and after the event.
3. Seminars and Workshops
Informative sessions will cover business trends and strategies. A key highlight is a presentation by TikTok by Tokopedia Indonesia, sharing insights on successful online selling strategies in the baby and toy product sectors.
On the second day, the International Licensing Conference, organized by the Indonesian Licensing Association (ASENSI) in collaboration with Chaoyu Expo, will feature experts from Licensing International, ASENSI, and The Walt Disney Company, discussing global licensing trends and IP development strategies.
4. Exciting Competitions
Daily competitions will add to the excitement, including Mobile Legends: Bang Bang cosplay contests, Tamiya racing, and Beyblade battles, with attractive prizes up for grabs.
Comments from Key Figures
Sutjiadi Lukas, Chairman of the Indonesian Toy Association, emphasized the strategic importance of the expo:
“This exhibition is a strategic platform for industry players to explore new opportunities and establish collaborations. Through direct interaction with trusted suppliers, participants can gain access to high-quality products at competitive prices.”
He further noted, “Despite the global economic challenges over the past eight years, IBTE has grown into the largest toy exhibition in Southeast Asia. It serves as a hub for trade, technology discussions, and exploring opportunities in business competition.”
Susanty Widjaja, Chairwoman of the Indonesian Licensing Association (ASENSI), also praised the event:
“IBTE is an extraordinary platform for entrepreneurs, creators, and license holders to exchange ideas and build strategic partnerships, particularly in developing Indonesia’s licensing business.”
She added, “This exhibition, joined by hundreds of business players, showcases creative and innovative baby toy products. It is not only rich in innovation but also contributes to Indonesia’s economic growth.”
Nelson Hou, General Manager of IBTE, projected that the event would attract around 40,000 visitors, including professional buyers, retailers, and creative industry players.
“Their presence is expected to create new business opportunities and strengthen the supply chain for baby and toy products in Indonesia and across Southeast Asia,” he said.
Don’t miss the chance to be part of Southeast Asia’s largest B2B toy and baby products exhibition — IBTE 2025.
